Digital Marketing Manager

Banyan Group (Thailand)

Banyan Group (Choeng Thale, Phuket, Thailand)

Phuket, Thailand 🇹🇭

Accumulating over 3,000 industry awards, Banyan Group proudly sits among the Top 25 Hotel Brands in the World according to Travel + Leisure. Our hotels and resorts have received numerous awards in recognition of the team’s commitment to delivering service excellence and introducing travellers to the most awe-inspiring corners of the world. As we forge ahead into the future, our key focus remains steadfast. We drive wellbeing through all our offerings, from our Wellbeing Sanctuaries to our brand new app Beyond, while embedding sustainability through our Stay For Good programme.

Marketing

Hospitality and Tourism

Food, Beverage & Feed processing

Retail and Wholesale

Non-Profit and Social services

Property Management

About this position

The Digital Marketing Manager will be responsible for planning and executing digital marketing campaigns, maintaining websites, measuring campaign performance, and collaborating with external teams.

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Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, marketing, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with external teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Coordinating with vendors to get translation done for all the required materials

Requirements

• Good attitude
• Proven working experience in digital marketing (at least 3 years experience)
• Good English communication skills for both verbal and written skills
• Experience with Google Advertising (SEO, SEM,GDN)
• Experience with Google (GMB, GTM, GA4)
• Email marketing (Mailchimp, Enterable etc).
• Experience with Web landing page/conversions
• Understand of HTML is a plus
• Strong analytical skills and data-driven thinking
• Good knowledge of excel (Pivot is a plus) for analysis
• Up to date with the latest trends and best practices in online marketing and measurement
• Work full time in Phuket's Office .

Benefits

Huneety A.I Salary Estimate
56,000 - 155,000 THB per month

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