Ice Cream Asia Regional Marketing Cornetto Lead
About this position
Lead the business for Cornetto brand in Asia with an aggressive growth agenda, develop growth strategy for scale markets, and collaborate with cross-functional teams.
Responsibilities
• Development of the innovation strategy and roadmap with adequate funnel sufficiency to support the brand’s growth ambition.
• Collaborate with agency partners to craft winning communication with best-in-class assets.
• Partner with in-market country teams to ensure relevant mixes for local consumers.
• Recommend adequate media support & business models.
• Understand brand performance, challenges, and opportunities in each market.
• Support Asia CMO to drive cross-brand strategy.
Requirements
• Previous experience in Brand Mix Development is essential.
• Proven track record in crafting Innovations, communications & brand engagement.
• Lead interdisciplinary teams across functions.
• Ability to make things happen at the fast pace of Asia markets.
• Excellent interpersonal & Influencing skills.
Benefits
56,000 - 145,000 THB per month