Responsibilities

• Create category strategy development & guideline, focusing on pack & place.
• Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
• Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions.
• Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar.
• Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
• Coordinate with cross-functions to implement category plan across channels.
• Evaluate and review implemented marketing activities for developing future plan.